Tuesday, March 24th, 2015
Art and the Superyacht
A new consumer-facing campaign launched by the Superyacht Builders Association (SYBAss) is seeking to promote the lifestyle of superyachts over 40 metres LOA to a broader audience with a B2C initiative they call The Superyacht Life. At its forefront is magazine called 71% magazine
Issue two of the campaign’s magazine has been published in in English and Mandarin Chinese. It will be distributed globally to more than 10,000 high net worth individuals, who are seen as the potential superyacht owners of the future.
The accompanying website and social media platforms aim to grow and support the ambitions of the programme, in the hope of reaching new audiences.
71% magazine is available in print by qualified subscription, as well as online
In the second edition of the publication it looks at ways in which superyachts are intertwined with Art and suggests that because superyachts share the same passionate audience, enjoys similar hubs around the globe and acts as the ultimate floating galleries for personal art collections, so it was only natural that the magazine’s first themed issue centered around the world of art.
Magazine Editor David Roberts said, “This issue of 71% explores many of the facets of the art world that demonstrate how progressive an environment it is, including its symbiotic relationship with business, its ability to explore new geographic areas and the art world’s relationship with women as leaders.”
Theo Hooning, Secretary General of SYBAss sees the superyacht industry as sharing many things from the art world. He commented, “With the exploration of wealth in new parts of the world and the integration of some of the world’s most exclusive private art collections on board owners’ superyachts, it’s natural that we should share the same progressive outlook.” He adds, “In fact, many owners view their commissioned superyachts as works of art in their own right and even build their yacht around their private art collection.”
Out now, the issue explores women in art, art in business, art in emerging markets and the integration of art into superyacht interiors.
In two exclusive interviews with Red Bull Racing’s Christian Horner and billionaire Jim Clark, the magazine also covers the art of winning and the art of living.