Friday, January 5th, 2018
LYBRA Plans New Superyacht Show
Formed by the large yacht Brokerage houses Burgess, Camper & Nicholsons International, Edmiston, Fraser, IYC, Merle Wood & Associates, Northrop & Johnson, Ocean Independence and Yachtzoo, LYBRA has revealed plans for a new superyacht brokerage show.
The new show will take place from 2-5 May 2018 in OneOcean Port Vell, Barcelona.
Its aim is to offer potential yacht buyers and charterers, as well as their brokers and representatives, the opportunity to board superyachts in an exclusive and private setting.
Complementing the on-water display the show will offer booths exhibiting luxury products and lifestyle brands.
In a bid to avoid the business-to-business element found at both FLIBS and the Monaco Yacht Show The Superyacht Show will be a client-centric showcase for second hand tonnage, ultra-high net worth clients and their representatives and sponsors.
In the belief that traditionally, boat shows are essentially for builders and operators, but are not conducive to creating a luxury experience for yacht buyers.
Jonathan Beckett, President of LYBRA explains the concept: “Our long-term plans are ambitious but also realistic. The idea of a client-focused show was put forward several years ago and we’ve been working on the details for quite some time. We have a great team in place and while our expectations for the first year are modest, I’m confident we’re laying a very solid foundation for the future. 2018 will see the participation of all our member companies and in 2019 we aim to incorporate a number of top quality shipyards and other exhibitors. Everyone is welcome to visit the show since our ultimate aim is to benefit the clients, brokers and the industry as a whole.”
Eric Blair, Secretary General of LYBRA hopes the show will over time, “Develop into the definitive, pre-summer buying opportunity in the Mediterranean.”
A strictly limited number of exhibitors and sponsors are being invited to participate in 2018. Those interested in participating or seeking further information, should visit: www.thesuperyachtshow.com