Rendezvous Rallies for superyachts the likes of those run by Perini Navi and Feadship have long been fertile grounds for sales staff to pitch ideas of new yachts to owners who are keen on relaxing ad enjoying themselves.
Indeed this is why events such as the British Virgin Island Rendezvous get such a good response from shipyards keen to sponsor events such as these.
But now the concept of sales promotion at these event is being taken to a new level with the Kata Rocks Superyacht Rendezvous (KRSR) announcing that Contest Yachts, will launch its brand in Asia on 7 December, one day before their event.
The launch is part of the brand’s international expansion plans in Asia and is perfectly timed during the KRSR, Asia’s most exclusive superyacht rendezvous, and the Phuket King’s Cup Regatta, Asia’s leading sailing event.
Owned and operated by Holland’s Conijn family for over three generations, Contest Yachts shines in the sailing world with its distinguished history of combining traditional craftsmanship with ultra-modern technologies and innovative solutions.
Contest Yachts has always built and fitted yachts in close cooperation with the exterior design team of Judel/Vrolijk & Co and interior designers of Wetzels Brown Partners.
Every Contest yacht offers inspiring modern designs and detailing with an exacting attention to detail that is sure to appeal to Asia’s sailing elite.
According to Richard Pope, CEO of Infinite Luxury and Kata Rocks, the announcement comes when the yachting scene in Asia is growing year on year.
“We are thrilled that such a well-established brand like Contest Yachts chose the ultra-modern Kata Rocks to pave their way in Asia.”
Speaking for Contest Yachts CEO, Arjen Conijn said, “We are delighted to launch our brand in Asia in close cooperation with our partner Northrop & Johnson Asia. The Kata Rocks Superyacht Rendezvous, combined with Phuket’s future yachting growth potential, provides an excellent opportunity to showcase Contest Yachts to the right audience. We look forward to bringing our specialised brand of high-end European sailboats to the region, as the timing and event platform of the KRSR is a perfect fit.”